Keeping it simple and focussing on what matters. This came from an instinctive approach determined by Michael in the early days and is now driven by a group of professionally likeminded people.
Customer relationships are very important to us – they are personal and a core focus of everyday; Our decision making is always strategic and geared towards simplicity and efficiency; Innovation is in our DNA so we shy away from trends and tend towards what feels right; our approach to roasting is methodical which means we can take control and make change whenever necessary. We invest in good design to bring aesthetic value to everything we do.
We get great energy from teamwork and with many long standing employees working throughout the business, there is deep rooted influence keeping us true to our values. This brings consistency and an atmosphere of familiarity that exists for both customers and staff.