Increase your café's revenue with retail coffee for home

We are seeing an increasing trend of consumers looking to recreate the experience of their favourite café at home – this creates an exciting retail opportunity for every café to take advantage of.

COVID forced a lot of coffee drinkers to learn how to make great coffee at home and this has continued to grow post-pandemic. As people continue to work from home, and with a boom in the espresso hobby sector, the home barista trend will continue to grow and thrive.

Combined with increasing cost of living pressures and higher quality home espresso machines available at lower price-points, avid coffee drinkers' are opting for a one-time investment in a home espresso station to enable them to have that second and third cup in the comfort of their home or the office.​

While this might sound like a bad sign for a hospitality operator, curating your own well-executed retail display to cater to this growing segment opens up new revenue opportunities for your business, increasing coffee sales and loyalty for your café.

Coffee-for-home case studies

A well-curated retail display encourages customer interaction and discovery. By focusing on these strategies, your retail display can become a powerful tool for enhancing customer engagement and increasing sales.

Range

• Feature your house blend prominently in both beans and pre-ground options. This should be a focal point of your display, as it's a product customers recognise and trust

• Grind beans fresh to order to suit your customer's home brew method, enhancing the personalised experience for your customers

• Open up your range with blends from across the portfolio to cater to different flavour preferences – this ensures there is something for all tastes and encourages customers to explore various options

• Create interest and variety in your retail range with single origin limited editions and seasonal releases

• Brewing tools create "coffee-for-home" opportunities leading to regular bean purchases at your café

• Merch and collateral like reusable cups and canisters provide great gifts and add interest to your retail display.

Location

• Position your display in a high-visibility area near the coffee bar or where customers naturally wait. This draws attention and makes it convenient for customers to browse

• Stock best sellers at your counter which encourages an impulse sale

• Create an interactive display that invites customers to explore. This could include touch-and-feel elements, tasting notes, or brewing guides.

Merchandising

• Simple, solid shelving with multiple products makes the space feel organised and abundant

• Place valuable or high-margin items up high, core products at eye level, and secondary items lower down or at the end of the shelves. This tiered approach helps guide customer focus

• Consider vertical vs horizontal use of space; add pops of greenery/colour for a curated feel

• Colour block the blends to create shelf impact and make them stand out

• Price all products clearly, consistently and discreetly

• Use wooden blocks to feature hero products

• Regularly rotate products with older shelf life to the front of the display to ensure freshness and reduce waste.

For more information on the retail opportunity or the Allpress range, get in touch with our customer team today.